Single brand strategy

As one of the first global businesses in its market, Kaba has pursued a systematic single-brand strategy since 2006. Internationally active customers want to get all the products and services they need worldwide from the same supplier at exactly the same high quality. By focusing on one brand, Kaba also increases the impact of its marketing activities in more than 60 foreign markets.

In the security industry, it is crucial that clients have trust in the products. This trust is expressed in the reputation of the company and its brand on the market. Investments in the brand and in global marketing not only help the company's operational performance but also enhance its value. According to the Interbrand agency, Kaba is currently one of Switzerland's most valuable brands, with a value of CHF 184 million (2009).