As one of the first global businesses in its market, Kaba has pursued a systematic single-brand strategy since 2006.

Kaba's reputation as a premium brand is based on four key features: security, reliability, innovative solutions and outstanding engineering skills.

By adding the “Beyond security” tagline to its logo, Kaba is making a brand promise, i.e. that the customer will get more than “just” a security solution.

Three established product brands - Ilco, Silca and Wah Yuet - are managed outside the single brand strategy because they already occupied leading positions in their markets before Kaba took them over.