Kaba: an international premium brand

Kaba makes continuous targeted investments in its brand. A consistent single-brand strategy aimed at the premium market has been a decisive competitive advantage for the company.

Single-brand strategy

As one of the first global businesses in its market, Kaba has pursued a systematic single-brand strategy since 2006.

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Brand core

Kaba's reputation as a premium brand is based on four key features: security, reliability, innovative solutions and outstanding engineering skills.

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Product brands

Three established product brands - Ilco, Silca and Wah Yuet - are managed outside the single brand strategy because they already occupied leading positions in their markets before Kaba took them over.

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